Mission Impossible

Whatever business initiatives the founder of Possible-Music has spearheaded since 1991, neither the size of the teams nor the scope of the resources has ever been an obstacle. Complex briefs have brought extraordinary outcomes, for family businesses, small businesses, and large corporations.

“The name Possible-Music is actually a nod to the impossible missions that we finally manage to set to music, drawing on plenty of creativity and endless determination,” says Philippe Renan.

Philippe’s achievements
  • Quickly replace a business center during a leave of absence (1993)
  • Transform a small musical instrument shop in central Levallois into the first national competitor for well-established Parisian music stores (1995-97)
  • Change the lives of musicians with a multimedia sound card (1999-2003)
  • Rebuild from scratch a brand that had been absent from the market for several years (2004-2005) 
  • Travel all over France to help regain market footing for Thomson audio-video products in Europe after its television business was sold (2006-2007) 
  • Develop sales to discounters without slashing prices (Electrolux) (2007-2010) 
  • Sell Plasma screens at a time when LED technology began arriving on the market (Panasonic) (2010-2012)
  • Develop a consumer division without a marketing budget (Audio-Technica) (2012-2017)
  • Create a brand in Europe with no base on the continent and on an already mature market (Victrola) (2017-).

During these numerous corporate projects, Philippe Renan had one goal: achieve the impossible. And yet in doing so, he always strived to approach sales from a human perspective, focusing on the customer as well as with the teams involved behind the scenes within the company.  But one question kept coming back: “But Philippe, how do you create your vision of sales? The results are there for all to see, but we just can’t understand how you achieve them!”